trade show

Being a part of the core Design team as an Art Director/ACD, I worked on every aspect of this show - initial brainstorm, concept designs, expanding on brand and applying it across many mediums - environmental /directional signage, interactive elements, custom fabricated pieces to animation to name few.

initial brainstorm sketches

initial brainstorm sketches

initial sketch for entrance arch

initial sketch for entrance arch

concept designs for the entrance arch

concept designs for the entrance arch

designs for column inserts

designs for column inserts

Directional / signage universe designs

Directional / signage universe designs

badge designs

each section of the show floor was to have a distinct color feel

each section of the show floor was to have a distinct color feel

main level concept mock-up 1

main level concept mock-up 1

main level concept mock-up 2

main level concept mock-up 2

concept designs for freestanding signage / elements

concept designs for freestanding signage / elements

main point of entrance arch

main point of entrance arch

one of the many booth designs

one of the many booth designs

environmental/directional signage

environmental/directional signage

hallway leading to the main expo

hallway leading to the main expo

custom quotes

custom quotes

hallway leading to the main expo

hallway leading to the main expo

entrance into the showroom

entrance into the showroom

entrance into the showroom

entrance into the showroom

analog string activation

analog string activation

pod within main show space

pod within main show space

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